ADVERT
HAZARDS
by Jenifer
9/5/13
Ping!
A bell chimed in my head. I read the banner hung vertically on the
lamp post planted on the grassy plot of the road divider. It said in
Bahasa Malaysia, “Taksiran Tahunan & Cukai Pintu Boleh dibayar
di kaunter H&L sekarang”. There were other details apart from
the fact that the banner was sponsored by the H&L supermarket.
There were probably about thirty to forty such banners hung along the
two mile stretch of Penrissen Road. Like all motorists, I also
glanced across the banners and read the words as fast as I could. At
times, my eyes were not focused to the front. Every seasoned driver
boasts that they are capable of maneuvering their car off focus
between three to five seconds. However, mishap does not discriminate
seasoned or juvenile drivers. I almost forgot to brake when the car
in front stopped suddenly. Screech! I slammed on emergency brakes.
The
ideology of capitalism has certainly grabbed our society at the
expense of road safety. Gone were the days when advertisements were
collages in newspapers or simple flyers and brochures. Banners were
normally hung in front of shops or community halls. These days,
advertisements attract attention louder than the booming thunder, and
brighter than flowers on a summer’s day.
When
I was younger, I loved cycling to school, feasting my eyes on the
beautiful serene surrounding. Though it was just simple scenery, the
image is still vivid in my mind. The big white-washed government
quarters and barracks were lining the small road intermittently.
There were many big fruit trees and flowering shrubs in their
gardens. In the 70s, the popular trees were the red seed saga and
casuarinas, whilst the bougainvilleas, alamandas and jasmine were
favourite flowering plants. Now, I travel to school in my own car and
it takes me ten minutes, as I zoomed without taking note of the trees
or the colours of the terrace houses along my route. There are no
more rustic landscape worth feasting my eyes opon. Probably, the
outstanding landmarks are the huge stretch of Chinese and Christian
graveyards on both sides of the road some two kilometres from the
school gate. You can imagine what sights and congestions I encounter
in the months of March, August and October ( Ching Ming and All
Souls’ Day).
Advertisement
is useful for business and merchants. Whilst billboards and banners
are colourful and creative, they add rubbish to the environment and
clutter our space. To a certain extent, they congest our scope of
vision.
For
example, the billboard advertisement with a beautiful woman or the
latest MPV model, distract motorists at the traffic lights
intersection! Hence, advertisements, banners and billboards placed
near road sides and highways are road hazards. Our roads and highways
should be decorated with plants and flowers to revive a natural
balance in the Earth’s landscape.


















